Your role
As E-commerce Manager you are the lynchpin between marketing, technology and commerce. You develop and optimize the online customer journey, from ad to checkout and make sure our Lightspeed webshop, funnels and campaigns are perfectly aligned. You think not only in clicks and conversions, but in healthy customer relationships.
What you will do:
- You are ultimately responsible for webshop performance (traffic, conversion, customer value, margin).
- You develop campaigns and product launches together with our marketing team and our partners.
- You lead the webshop, including product structure, landing pages and UTM tracking.
- You analyze data from Google Analytics, Meta Ads and our email funnels to continuously improve.
- You will work closely with our agencies for Google ads and meta campaigns, manage the marketing team (meta, video production team , webinars, shop management, content creation, email marketing, sales funnels) and work with partners like InsideTracker.
- You will develop A/B testing and personalization strategies to increase conversion and customer retention.
About Bloodtesting.nl
Bloodtesting makes health insights personal, understandable and accessible. We believe that measuring is knowing, and that self-direction of your health is the future.
With more than 1,000 lancing locations in the Netherlands, innovative collaborations with InsideTracker, InnerBuddies and Expat Health Clinic, among others, and a growing network of professionals and companies, we are the digital health hub for laboratory testing.
To realize our growth ambitions, we are looking for an E-commerce Manager who effortlessly connects strategy, data and customer experience.
Who are you?
An analytical doer with vision. You see opportunities in numbers, think commercially, and love digital innovation with social impact.
You recognize yourself in:
- At least 3 years of experience in e-commerce (e.g. as webshop manager, digital growth lead or performance marketer).
- Knowledge of webshop software, Google Analytics, Meta Ads and preferably also email flows and AI
- Experience with A/B testing, conversion optimization and tracking.
- Enjoys working hybrid and independently, with short lines of communication in a small, entrepreneurial team.
- Feels at home in a mission-driven organization that makes health personal.
What we offer
- A meaningful position at a fast growing health platform.
- Room to combine strategy and execution.
- A hybrid work environment with lots of autonomy.
- A competitive salary (based on experience).
- Training budget and advancement opportunities.
About our team
At Bloodtesting.nl you will work in a compact, committed team where data, design and medical knowledge come together. We work together with partners like InnerBuddies, Insidetracker, IGene and build daily on the future of preventive care in the Netherlands.
Apply
Are you the e-commerce strategist who advances health digitally? Then send your CV and motivation to founder Ellen van Gijsel ellen@bloodtesting.nl o.v.v. 'E-commerce Manager'. We look forward to hearing your vision and how you can further grow our digital health.
Who is Blood Values Test?
Our mission is, "To give people insight into their health so they can improve their vitality.
Bloodvalue Test is originally a family business and has put blood testing for individuals on the map. Bloodtesting supplies products for diagnostics and laboratory testing through the Bloodtesting.nl webshop. Bloodtesting aims to make the Netherlands healthier, by giving people insight into their health so they can take matters into their own hands. With a community of health coaches we make the Netherlands healthier together!
